Chew previously held senior roles at NBCUniversal and ABC.
HOLLYWOOD, CA. (September 4th, 2019) Paramount Television today announced Victoria Chew as Senior Vice President of Strategic Marketing for the division. This is a new role meant to fit the needs of the television studio as it expands its efforts to work closely with distribution partners on growing Paramount TV’s franchises and brand. Chew will report to Cheryl Bosnak, Executive Vice President and Head of Current.
In her new role, Chew will work closely with Paramount Television Distribution on creating and developing custom marketing assets and strategies to support development, distribution and licensing sales; as well as liaising with Paramount TV’s network and streaming partners on developing marketing campaigns.
Says Nicole Clemens, President of Paramount Television, "Victoria is a seasoned TV executive who brings an impressive track record of innovative, out-of-the box, marketing campaigns effectively executed to drive revenue and promotion. She is sure to be a huge value add in helping to drive the marketing behind our shows."
Previously, Chew most recently served as Senior Vice President of Marketing at NBCUniversal Cable Entertainment Studios. There, her role included directing marketing operations across all ancillary platforms with the goal of building the studio brand and its visibility in a business-to-business market.
Prior to joining NBCUniversal, Chew spent 15 years at ABC Entertainment Group where she most recently held the role of the Vice President of Strategic Marketing Partnerships, Franchise and Synergy for Daytime, Primetime and Late Night Programming. In this role, she led the development of marketing opportunities for the network, explored internal and external strategic partnerships to best maximize business objectives, built the brand, and increased revenue for the network. She began her career at The Walt Disney Company as a Publicity manager for the Hyperion Books division. Throughout her career, Chew has received multiple awards including the 2016 Promax Gold Award for Set Design, 2016 Promax Gold Award for Outdoor/Environmental/Transit Ad, 2012 Promax Gold Award: On-air Consumer Tie-in/Brand Integrated Campaign, and 2009 Emmy Award: Interactive New Media.
Chew began her new role at Paramount on September 3rd.